Reach Out for Your ROI

By Ronnie Wendt Do you track the return on investment (ROI) of your events? Before answering, “Of course,�...

April 4, 2019

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Calculated Risk

By Amy Wunderlin There’s an old saying in the events business that in your first year you will lose money, in ...

July 11, 2019

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4 Ways To Increase Attendance And Engagement At Your Event

Attendance and engagement are magic words to event planners. Your ability to attract attendees and generate engagem...

September 15, 2018

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Catering To Differing Tastes And Diets

By Kristine Hansen | © Brown Bottle Planning an event in which hundreds or thousands of attendees each follow w...

April 15, 2022

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7 Tips for Planning Attention-Grabbing Event Décor on a Budget

By Catherine McCoy While décor is an important component in event planning, recent economic shifts have create...

July 16, 2024

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Destination: Door County

By Melanie Radzicki McManus | Photos by travelwisconsi...

April 5, 2017

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City of Madison Unlikely to Oversee Development of Monona Terrace Hotel

Development rights for the remainder of the Judge Doyle Square project are now back...

January 11, 2019

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AEC Announces Layoffs

Eighteen staff members at the Alliant Ene...

June 1, 2020

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Meeting the Moment: A Vision for Meetings in 2021

As the meetings industry continues to confront the profound changes and challenges brought about by the ...

March 29, 2021

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What’s Trending for 2022 Meetings and Events?

By Chantal Hause | Photo from Shutterstock It’s time to party! With gathering restrictions being lifted all ov...

April 13, 2022

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Green Lake Conference Center Completes Renovations

Green Lake Conference Center (GLCC) has completed renovation of its Lakeview Meeting Room. With a capacity of 400 p...

August 14, 2018

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Hilton Milwaukee City Center

Milwaukee, WI

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