North Central Group will acquire the Crowne Plaza Madison hotel on E. Washington Avenue and convert it into a DoubleTree by Hilton.
According to Channel 3000, the property is scheduled to be revealed to the public in the fall. The current hotel is now closed to the public for a six-month renovation focusing on the meeting and banquet areas, restaurant and bar, lobby and guestrooms.
The property management company based in Middleton is trying to accommodate reservations already made at the Crowne Plaza Madison. It is permitting guests to make reservations at its nine other Madison-area properties.
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