According to a new trend report from Skift, when it comes to sustainability, the meetings and events sector is doing much more than simply going green. Today, venues and planners alike are working to reduce their environmental footprint as well as create new models for this important segment of the travel industry. Stakeholders are amping up their work to better engage attendees with creative content that goes far beyond the ballroom. Host organizations are working with venue partners to deliver results that exceed traditional definitions of return on investment and create lasting community impact. All of these changes are representative of a sector-wide effort underway to both reduce the climate impact of events and grow the already massive business of in-person meetings well into the future.