MPI has released its quarterly report on the state of the industry and the survey finds that there is an increasing demand to provide event guests with unique experiences. In fact, 78 percent of respondents to the survey said the call for unique attendee experiences is rising and 37 percent said this requirement is increasing substantially, even though only 51 percent of respondents say budgets will increase as well.
The call for unique experiences often affects planners’ suggestions for venues. Among survey respondents, 62 percent said the need for unique attendee experiences affects their venue-selection decisions.
In the full report, read more about the increasing demand for crafting unique attendee experiences and how meeting pros are dealing with that, as well as insights into other key trends and business projections across the industry.
Meetings Outlook is developed in partnership with MGM Resorts. Meetings Outlook is supported in partnership with IMEX Group.