Stephanie Klett, Wisconsin’s Secretary of Tourism for the past eight years, has been named President and Chief Executive Officer of VISIT Lake Geneva.
For 18 years Klett was the Emmy-winning host of the Discover Wisconsin Television and Radio series which showcased state tourism destinations. In her 8 years with the Department of Tourism, the state’s tourism economy grew by nearly 40 percent, reaching travel expenditures of $20.6 billion with 25,000 tourism jobs added during her tenure, according to a press release from VISIT Lake Geneva.
In her new role at VISIT Lake Geneva, Klett will be responsible for strategic planning, business development, marketing, promotions and partnerships. Klett is scheduled to assume her duties April 8.