Meeting Professionals International (MPI) has published its Meetings Outlook, 2018 Winter Edition. The latest installment of the quarterly report indicates planners are reporting an increased focus on personalizing the user experience through technology and data collection in a landscape of continued growth—and an increase in the perceived value of face-to-face meetings.
Key findings include the following:
- Despite slightly more people expressing pessimism about meetings and events one year after the U.S. presidential election, the overall statistical finding of respondents’ professional outlook as it relates to President Donald Trump is slightly positive due to a high percentage of “firmly optimistic” (10.2 percent) responses. Only 3.9 percent of respondents identified a “firmly pessimistic” outlook.
- 62 percent of respondents predict favorable business conditions, with a 2.1 percent growth expected over the next year.
- 7 percent of respondents cite “most safe and secure” as the most important factor in destination or venue selection.
- Attendance at live and virtual events is expected to grow by 2.2 percent and 2.6 percent, respectively—revealing growth for live events over last quarter.
To view the full report, visit www.mpiweb.org/meetingsoutlook.