Heading into the summer months, North American hoteliers are continuing to experience stable average daily rates (ADR) alongside decreases in bookings during the second quarter of 2017. According to new data from TravelClick’s May 2017 North American Hospitality Review (NAHR), this marks an ongoing trend from earlier in the year.
ADR for transient business travel in the second quarter, for example, is up 1.9 percent, but bookings are down 2.5 percent. Similarly, ADR for the group segment is up 0.9 percent, but occupancy is down 3.5 percent. The transient leisure segment continues to hold strong, with positive gains in both ADR and bookings, up 1.0 percent and 3.2 percent, respectively.